Combine SEO services companies in India with SMO for better page ranking

The difference between search engine optimization and search engine manipulation is of a thin line. A  growing business should understand the same and choose accordingly. SEO services company India are in high demand as more and more businesses are going online. Every small and big company starts off a website. They understand that online presence is vital for gaining a massive portion of their potential customers. 


Back in the 90s, SEO practices were limited to meta-tagging. Now, its world is changed and much more vast. SEO is not just about meta-tagging or linking anymore.


Then, what is SEO?


SEO is an ethical way of increasing a website’s page ranking in SERPs (Search Engine Result Pages). Often people think that SEO is only related to the content of the site, but in reality, it focuses on architecture, design and content altogether. 


Adding a few high-ranking keywords and linking doesn’t constitute a full-fledged SEO strategy. Thus, before choosing an SEO company, make sure they are going to focus on all the aspects in the most ethical way possible.




Why choose optimization when manipulation gets faster results?


Google has been working tirelessly to combat search engine manipulation. Back in 2000, when BMW used the method of doorway pages to make users end up on their website, Google gave BMW lowest page ranking as 0. 


A page rank of 0 affects your business in an extremely adverse way. Through manipulation, people will be aware of your brand, but there is no assurance of them staying for the long term. 


Moreover, overstuffing of irrelevant keywords or using link farms can reduce the authoritativeness and originality of the site. Google will eventually spot this practice and ban the site itself. Remember the slow but consistent tortoise always wins the race. 


Choose the right SEO company for your business.


  • Many SEO companies don’t disclose their strategies which may lead to a level of distrust. In such a case, discuss with the company concerned that you are particular about organic results. 

  • If the company only focuses on linking and content, then move to another company which understands the need for optimizing every aspect of the website. 

  • If you can, do some background reading on SEO practices to understand what exactly you are paying for. 

  • The focus of an SEO company should be creating a user-friendly website according to the norms laid out by Google. Optimizing a website only for the search engine ranking is not the right way to go about it. 


A business can also opt for SMO services company India along with SEO ones to achieve better visibility and traffic on their website. 

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