Maintain an excellent online presence with ORM services

According to basic business principles,  the goodwill of a company translates to its revenue. ORM or Online Reputation Management works along the same line of concept. In this day and age, when there’s finally a two-way communication between the buyer and the seller, the possibility of a negative image is definitely possible. ORM services are the need of the hour for businesses of each scale. 

What is ORM?

ORM or Online Reputation Management is a way of monitoring and reacting to negative publicity or image of the company formed by various stakeholders online. Under ORM, one has to keep a regular check on mentions of the company’s or brand’s name on social media or other platforms.

PR and ORM: A thin line of difference

It is natural to get confused between PR (Public relations) and ORM as both work toward a similar goal of maintaining the right image of the company and withholding its reputation in the market. The difference lies in the methodology and strategies used. PR works tirelessly to portray a positive image of a brand with the help of promotional events etc. In contrast, ORM comes in picture to react or to curb negative publicity online with the help of various other tools which we will be discussing further in the article.

Why do you need ORM?

Nowadays, ORM services are crucial for every business. Imagine an unsatisfied customer who posted a bad review online on say Google reviews or blog space. Here, word of mouth will work in a negative sense. Potential customers will form a negative image of the company and will avoid using their services. In this way, a company’s revenue is directly affected by its image online. 

Many companies are not aware of handling such reviews or criticisms. Ignorant about the repercussions, these companies usually react in a hostile or indifferent manner. This negates two fundamental goals of the business: customer satisfaction and profit earning.

Strategies used in ORM

ORM works hand in hand with SEO ( Search Engine Optimization). One of the tactics used by ORM firms is increasing the positive mentions about the company in the search engine results. This helps in minimizing the effect of negative comments. A company can hire SEO services India to stay at the top of SERPs. (  Search Engine Result Pages)

Generally, as a business looking for customer satisfaction, you should acknowledge the constructive criticisms positively and try to make changes accordingly. Always keep a check on what is the buzz about your brand to react immediately and curb the situation in the most professional way possible. 

Constant monitoring is also integral to ORM. You can use Google alerts tool for keeping a tab about the online image of the brand. This tool is free of cost too and is used widely by ORM firms.

Online reputation is instrumental for the growth of a business. Avail ORM and SEO services in India to achieve loyal customers and more significant profits.